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5 Best WordPress Popup Plugins of 2023 (Performance Compared)

Are you looking for the best WordPress popup plugin?

A good WordPress popup plugin helps you convert website visitors into email subscribers and paying customers.

There are dozens of WordPress popup plugins that can help you improve conversion rates.

However, most of them will either slow down your website, offer inaccurate statistics, or worse.

In this article, we’ll compare the most popular WordPress popup plugins on the market, so you can see which is the best WordPress popup plugin.

Comparing the best WordPress popup plugins

3 Things to Watch Out for with WordPress Popup Plugins

Popups need to be used carefully. Poorly made WordPress popups can easily become annoying and ruin the user experience along with your brand’s reputation.

You need to pick a solution that offers proper behavior interaction, targeting, and personalization features, so you can offer the best user experience while ensuring maximum conversions.

Performance is another issue with most WordPress popup plugins. Since many WordPress popup plugins use WordPress to track analytics, this significantly increases the server load and slows down your website.

As you already know, a slow page speed negatively affects your SEO rankings.

This is why you need a WordPress popup plugin that offers powerful conversion features without slowing down your WordPress website.

Last but not least, you need to ensure that the WordPress popup plugin you choose actually works with your WordPress hosting environment.

Many popup plugins are poorly coded, so their advanced features, like A/B testing and reporting, will not work with the most advanced caching solutions that many hosting companies are now using.

The main purpose of using popup plugins for WordPress is to help you capture leads and boost your email list subscribers.

You need to watch out for the above three things when choosing the WordPress popup plugin for your website or online store.

Contenders for the Best WordPress Popup Plugins

Now that you know the common problems with most WordPress popup builders, you can use it to evaluate all popular WordPress popup plugins.

Since there are dozens of popup plugins, this process can be rather time-consuming. That’s why we did the research for you.

Here are the best WordPress popup plugins that we will compare below:

Without any further delay, let’s look at each of them to find out the best WordPress popup plugin to help you grow your website.

1. OptinMonster


OptinMonster is the most popular lead generation software on the market. It allows you to easily convert website visitors into subscribers and customers.

It comes with a powerful WordPress popup builder and the most comprehensive targeting and personalization features. Simply put, it allows you to maximize your conversion potential like a marketing pro.


OptinMonster dashboard

OptinMonster offers the most powerful set of targeting and personalization features in the market. They allow you to create different campaigns, including popups, fullscreen welcome mats, floating bars, scroll boxes, etc.

Their targeting features allow you to target users by the page they’re visiting, activity on your site, geo-location, and dozens more.

You can create your own rules to display a popup, making them more personalized and highly effective.

Below are some of OptinMonster’s most notable features:

  • Beautifully designed, non-intrusive lightbox popups
  • Exit-intent popups that are displayed when a user is about to leave your site
  • Powerful targeting options with page level, geo-targeting, on-site retargeting, device-based targeting, and more.
  • Adblock detection to display targeted messages to users
  • Device targeting with mobile-friendly campaigns that look good on smaller devices
  • Trigger popups with exit intent, scrolling, inactivity sensors, time-based triggers, and more
  • Dozens of ready-made beautiful popup templates
  • Drag and drop popup maker to easily create popups with your own images, fonts, and style
  • Multiple campaign types include inline/after-post optins, a floating notification bar, countdown timers, a fullscreen welcome mat, coupon wheel popups, and more.
  • Monster-links popups which trigger a popup by clicking on a link
  • MonsterEffects™ technology to make your popups stand out with CSS animations and sound effects
  • Yes/No popups, two-step popups, and success message customization
  • Integrates with all top email marketing services, contact form plugins, eCommerce platforms like WooCommerce and Shopify, and more.

Looking at all the features, we can confidently say that it is the most comprehensive WordPress popup builder on the market. It has all you’ll need to grow your email list and instantly boost conversions.


The biggest advantage of using OptinMonster comes with performance. It is a SaaS application that does not use your WordPress hosting resources.

It loads asynchronously and does not slow down your perceived page load speed. This is crucial not just for user experience but also for SEO.

Lastly, since OptinMonster doesn’t use WordPress to store analytics, your stats will be the most accurate, and it will work with any hosting environment.

Ease of Use

OptinMonster comes with an intuitive drag-and-drop builder. You can simply design your own popups by adding a background, choosing colors, images, and fonts, with your text and sign-up form.

OptinMonster popup builder

However, if you don’t want to do that, you’ll find beautiful ready-made popup templates. Each template is fully customizable using a simple point-and-click editor.

Adding popups to your website is also very easy. You don’t need to edit any WordPress files or add code to your website. You can simply install their WordPress connector plugin.

Pricing: Starting from $9 per month (billed annually).

Bonus: You can try the free plan, which is only available through the OptinMonster WordPress plugin. WPBeginner users can use our OptinMonster coupon to get additional savings.

Disclosure: OptinMonster is the popup plugin that we use on WPBeginner. Many popular bloggers and businesses use OptinMonster, including the likes of Social Media Examiner, Michael Hyatt, NBA, and more.

WPBeginner’s founder, Syed Balkhi, is the co-founder of OptinMonster. He had this plugin built to help us get more email subscribers. Now he serves as an advisor to the company.

2. TrustPulse


TrustPulse is a WordPress popup plugin that uses social proof to help you boost conversions on your website.

It shows social-proof notifications on your website to help build user trust, trigger the FOMO (fear of missing out) effect, and encourage more users to signup or make a purchase.


TrustPulse helps you instantly win user trust by sharing social proof using less-intrusive but highly effective popups. Here are some of the features that make it unique among our list of best WordPress popup plugins.

TrustPulse popup
  • It uses urgency and social proof to trigger the FOMO effect (fear of missing out). This encourages users to sign up or complete a purchase.
  • Real-time tracking and popups to show purchases, activity, and signups
  • Smart-targeting to show social proof popups to the right users at the right time
  • Use the default design or make it your own with easy customization options


If you run an eCommerce business, then speed is crucial for more sales on your website. TrustPulse does not affect your page load speed and improves the user experience at the same time.

It is a SaaS app and does not use your WordPress hosting resources. All the code used to display popups loads asynchronously from the cloud servers.

Ease of Use

TrustPulse comes with an insanely easy setup process. The default social proof popup works with very few modifications.

Creating a popup campaign in TrustPulse

It has an easy-to-use interface, which allows you to customize popups, set up targeting, view stats, and run customized campaigns on your online store.

Pricing: Free 500 sessions per month, and then pricing starts from $5 per month (billed annually).

3. Thrive Leads

Thrive Leads

Thrive Leads is another popular popup plugin for WordPress, used by over 114,000+ website owners. It comes with beautiful popup templates and an easy-to-use popup builder.

There are also advanced targeting features that allow you to show more personalized offers to visitors based on posts, categories, tags, and more.


Thrive Leads is designed to help you capture leads on your WordPress site and grow your email list. Here is a quick overview of its features.

Thrive Leads
  • Multiple optin types including lightbox popup, inline forms, 2-step optin, slide-in forms, content lock, scroll mat, screen filler overlay, and more
  • Simple drag and drop editor to customize sign-up forms
  • Advanced A/B testing and analytics for your forms
  • Multiple trigger options for displaying popups including exit, time, scroll, and click
  • Page-level targeting including categories, tags, post types, and more
  • Hide popups or show different offers to your existing subscribers
  • Works with all popular email services
  • Mobile-friendly popups for small devices


Thrive Leads does try to balance out performance and features. However, it is still a bit slower than other solutions, like OptinMonster.

It is a standalone WordPress plugin, which means all the code resides on your WordPress site and utilizes your hosting resources.

This means that features like reporting and A/B tests may not work properly on certain hosting companies or with popular caching plugins.

Ease of Use

Thrive Leads is pretty straightforward to use and comes with multiple templates. It also comes with a basic popup maker with drag-and-drop functionality to customize your popup form.

Thrive Leads builder interface

There is a slight learning curve involved in displaying optins on your website. Many beginners would struggle a bit when setting up a popup.

You’ll see different options for Lead Groups, Lead Shortcodes, Thrive Boxes, and other features without much explanation. This means users will have to explore them to learn what they do.

Pricing: Starting from $99 per year for a single site license.

Bonus: You also have the option to purchase the entire Thrive Suite of plugins, which includes Thrive Architect, Thrive Quizzes, Thrive Apprentice, and more, starting at $299 per year.

4. Bloom


Bloom is a popular WordPress popup plugin made by Elegant Themes, which is one of the oldest commercial WordPress theme shops.

Available, as a standalone WordPress plugin, Bloom provides an easy-to-use WordPress popup maker for bloggers.


Bloom comes with a decent set of features covering the basic requirements you would need from a good WordPress popup plugin.

Bloom user interface
  • Automatic lightbox popup
  • Multiple optin types including sidebar, slide-in, and below post signup forms.
  • Basic post or page-level targeting
  • Basic time delay, form submission, and scroll triggers
  • Pre-built popup templates with easy customization
  • Integrates with popular email service providers


Bloom comes as a stand-alone WordPress plugin, which means it loads all the code from your WordPress site. This means it uses your server resources and affects your page load time.

It tries to mitigate this by optimizing the code and using WordPress best practices. However, if you have a busy site with limited server resources, then this will slow down website performance.

Based on your WordPress caching plugin settings, reporting stats and features like A/B testing might misbehave.

Ease of Use

Bloom is extremely easy to use with a simple drag-and-drop popup maker. Creating new email optins with Bloom is straightforward, and the user interface is quite easy to figure out.

Choose a popup template in Bloom

The trouble comes in when you are configuring display settings. There are too many options to choose from, which makes the user interface a bit confusing.

Pricing: Comes with Elegant Themes membership starting from $89 per year.

5. Sumo


Sumo is a free popup plugin for WordPress which allows you to add popups to your website. They offer a premium version which offers more options.

Sumo panel in WordPress dashboard


  • Allows you to create free WordPress popups and opt-in forms
  • You can use multiple optin forms
  • Connects with popular email marketing platforms
  • Comes with different styles and templates to use
  • Includes basic A/B testing and stats for your forms

The free version is limited in features and adds Sumo branding to your popups.


Sumo loads code asynchronously, which reduces the impact on performance. Depending on your campaign design, the effect on performance may vary.

Ease of Use

Sumo integrates with your WordPress site. However, you’ll need to manage your account from their website and use the Sumo dashboard to design your campaigns.

Design your popup with Sumo dashboard

It comes with a bit of a learning curve. The campaign builder is not the easiest, but you’ll find your way around it. We found it a bit harder to use particularly when it came to integrations and targeting.

Pricing: Sumo offers a forever-free plan. There’s also a premium plan that costs $39 per month.

Bonus: UserFeedback

UserFeedback WordPress plugin

UserFeedback is one of the best popup plugins that lets you collect feedback from your website visitors in real-time.

In addition to learning valuable insights from your audience, you can also capture emails, gather star ratings, and more.

Userfeedback email popup example


  • Easily create popups to collect feedback and capture email addresses
  • Offers 20+ popup templates including website feedback, phone lead form, satisfaction survey, post purchase review, content engagement, and others.
  • Add fields like multiple-choice questions, free form questions, email capture, star ratings, Net Promotor score, and more.
  • Use targeting rules to display your feedback popup on specific pages
  • Ability to redirect users to a custom page after completing the form
  • Schedule your popup forms to display during defined periods, which is great for promotions.
  • Add your logo and customize the popup widget colors to match your brand
  • Built-in reporting to analyze your responses and integrations with Google Analytics and MonsterInsights
  • Create unlimited popups and receive unlimited responses


When a popup is triggered, UserFeedback loads a very small script asynchronously to ensure maximum speed. So, this plugin will not slow down your WordPress site.

Ease of Use

UserFeedback is very easy to setup and use. Simply install the plugin and you’ll be up and running in minutes.

To create a popup feedback form, you can choose a pre-made template from the library, or create your own popup from scratch. All you have to do is point-and-click to add questions and form fields to your popup.

Userfeedback survey form builder

You can also easily configure settings like display timing, device targeting, display length, survey run time, and more.

Pricing: UserFeedback starts at $49.50 per year. There’s also a free version of UserFeedback that you can get started with.

Performance Comparison of Top WordPress Popup Plugins

For this article, we decided to actually try each WordPress popup plugin and test the impact on a website’s performance and speed.

Basically, we created a demo website and used the default settings of each plugin to create a basic WordPress popup. After that, we used Pingdom to test the page load speed.

Following are the results of our tests.

Popup PluginPage Load timeRequestsPage size
Thrive Leads1.23s17170KB

In our results, we found OptinMonster to be the fastest WordPress popup plugin with the least effect on performance.

Conclusion: Which is The Best WordPress Popup Plugin?

Considering the criteria we set up, OptinMonster comes up as the best WordPress popup plugin. It is the fastest popup builder and comes with incredible tools to boost conversion rates.

It is also the easiest to use, with beautiful popup templates and a powerful drag-and-drop editor. It works with all popular CRMs, email marketing platforms, the best WordPress form plugins, custom HTML forms, and more.

Showing your popups at the right time to the right users is what makes them more effective. OptinMonster includes powerful page-level targeting options, personalization, and event-based triggers.

If you are running an eCommerce store, then we would recommend OptinMonster + TrustPulse. This allows you to maximize conversions with social proof and OptinMonster’s powerful cart abandonment features.

We hope this article helped you pick the best WordPress popup plugin for your website. You may also want to see our article on tested and easy ways to grow your email list, or our picks of the best SMTP service providers with high email deliverability.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclaimer: We could have included many other WordPress popup plugins in this list, like the HubSpot form builder, Elementor popups, Icegram, Ninja popups, and others. But, we decided only to include the very best popup plugins to help you avoid choice paralysis.

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15 CommentsLeave a Reply

  1. Hey WPBeginner readers,
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  2. Popup plugins are the great window for making lead generation. they not only create new opportunities but also ensure your brand value. The best thing that I like about optinmonster is its exit intent. it does not bother it’s users until they are to leave the page. it just pops up before you are finished and want to leave.
    thanks for sharing the detailed instructions of how to use.

  3. OptinMonster seems like a great value. I will recommend it to everyone, including myself.

  4. Thank you for the detailed post.
    Of course every plugin has its cons and pro as you mentioned above.
    personaly I will use optinmonster

  5. Do you know if any of these can be set to pop up for new visitors but not for returning or logged-in users? If none of these, are you familiar with any that do?

    • These tools should each have their own tools and options for hiding popups from returning visitors.


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